Amir Saleem Akhter
May 16, 2025
Top 10 Startups in Pakistan (2025)
Pakistan’s startup ecosystem has witnessed remarkable growth in the past few years. With a young population, increasing internet penetration, and a growing appetite for digital services, the country has become a hub for innovation and entrepreneurial spirit. From fintech to e-commerce and education technology, startups in Pakistan are solving real-world problems and attracting global investment. Here’s a look at the top 10 startups in Pakistan in 2025 that are making waves:
Industry: Q-Commerce & Logistics
Overview: Once a mass transit startup, Airlift pivoted to quick commerce during the pandemic and raised over $85 million before shutting down operations in 2022. Despite its closure, Airlift played a pivotal role in putting Pakistan on the global startup map and inspired a wave of new ventures.
Industry: B2B E-commerce
Overview: Bazaar connects small retail shopkeepers (kiryana stores) with suppliers through a digital platform. The startup has raised over $100 million and is empowering small businesses by streamlining procurement and inventory management.
Industry: Fintech (Earned Wage Access)
Overview: Abhi allows employees to access their earned wages instantly before payday. It’s one of the fastest-growing fintech startups in the region and aims to promote financial wellness among the working class.
Industry: B2B Marketplace
Overview: Dastgyr offers procurement services to small and medium-sized businesses, enabling retailers to order inventory digitally. It was acquired by Egypt-based Capiter, marking a significant cross-border success story.
Industry: Mobility & Delivery Services
Overview: Bykea provides affordable bike ride-hailing and delivery services in urban Pakistan. It also integrates payment solutions and logistics, making it a key player in Pakistan’s digital economy.
Industry: Wholesale E-commerce
Overview: Tajir digitizes the wholesale supply chain, enabling retailers to order products directly from suppliers via mobile. It is backed by Y Combinator and is rapidly expanding in major cities.
Industry: Neobanking / Fintech
Overview: SadaPay is a digital bank offering fee-free accounts, debit cards, and a user-friendly mobile app. It is especially popular among freelancers and digital nomads in Pakistan.
Industry: Edtech & Fintech
Overview: Edufi bridges the gap in education financing, offering students flexible payment plans for their education. It is playing a crucial role in increasing access to higher education.
Industry: B2B E-commerce
Overview: Jugnu helps small businesses procure everyday essentials through a digital platform. It aims to digitize Pakistan’s traditional wholesale and retail ecosystem.
Industry: E-commerce Enablement
Overview: Zarya empowers women to start their own online businesses without any upfront investment. The platform provides a marketplace, logistics, and inventory support—all through a mobile app.
CreditBook – Helps small businesses manage credit digitally.
QisstPay – A pioneer in “Buy Now Pay Later” services in Pakistan.
MyTM – Expands mobile banking to underserved rural populations.
Remotebase – Connects Pakistani developers with global tech companies.
These startups are not only transforming industries but also contributing to Pakistan’s economic development and digital inclusion. With increased support from investors and government initiatives, the future of startups in Pakistan looks promising.
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